SRPM Blog

I was recently recommended a book by Jeffrey Gitomer called “The little gold book of Yes! Attitude”.  It’s good stuff, a lot of which I had already worked out and applies to the way we work at SR Print Management.  One of the things we regularly apply is the notion of looking for the positives in any situation.  Yes, occassionally thing go wrong, but I would like to think it is the way we react to them that makes us stand apart from most printers.  We know, that our reaction to an issue will determine if a customer will return again despite the problem… thankfully, they usually do!

Another example of reacting to situations happened recently.  We had a long standing client go bust on us.  It probably means we will get little of the money owed.  Many people would jump up and down, rant and rave and never speak to those involved again.  I decided to look for the “silver lining” of the situation.  There are always silver linings to look for… in this instance, they have helped refer us directly to some of the clients they used to deal with and hopefully we will recoup our losses this way.

I would thoroughly recommend the book - a “Yes” attitude is that bit better than a positive one!  A few pages of this kind of reading a day would help us all be much better at it.

Steve Rushton

We are very lucky at SRPM, our website ranks very high on google due to being set up in the correct manner all those years ago (thanks Keir!).  However, we do occassionally try to boost visitor traffic with the use of Google Adwords. 

Last week I was creating some new campaigns to try to get accross exactly what we do.  One area we are often complimented on is the speed at which we can get work produced.  In fact “Speed Stuns” has become a mantra for the staff at SRPM. 

With this in mind I thought I would head up an advert with “Speed Stuns”. Unfortunately Google was having none of it.  The wonders of computerised systems means that it thought we were selling drugs rather than printing.  Back to the drawing board!

I was lucky enough to go to a business seminar yesterday which was run by Nigel Botterill of www.thebestof.co.uk There were many good things that came out of the seminar which focussed on business growth - even during times of recession.  The opening video was one I had seen before which is well worth a look at.  It hightlights how fast things are changing.

watch?v=Mmz5qYbKsvM

Steve Rushton