It’s December again. The madness of the Christmas build up is well and truly in full swing. On the personal side of things I am sorted. I am fortunate to have a wife that does all my Christmas shopping (except for her presents) therefore I am spared the long shopping trips and worry of what to get people.
If we are to believe everything the media are throwing at us, then we have little to be jolly about. I have discovered the best way to avoid all the doom and gloom is to stop watching the news. Yes, things are tough out there - but we still have lots to be thankful for and I would suggest we ought to start concentrating on the silver linings and not the dark clouds.
SR Print Management has had a very busy year, turnover and profits are up (thanks to our wonderful clients!) and all is rosy in our metaphorical garden. We like to stay positive at SRPM - so when you ring us you won’t get whinging and moaning.
In hard times companies tend to cut back on things, and this is probably a good thing. However, I recently read an article about ”things to cut back on” in a printing trade magazine and was disgusted to read that “Marketing” was in the list! Firstly, this is a Print Trade magazine, talk about shooting yourself in the foot. More importantly, most business experts would tell you that now is exactly the time to start spending on marketing. Marketing, done well, can help save businesses during tough times.
Whilst SRPM don’t claim to be a Marketing company, we have many clients that are experts in this field. If you want us to help put you in touch with someone like this, or just help advise on your marketing literature then please contact one of the team.
Steve Rushton (steve@srpm.co.uk)