Firstly, I would like to point out that I have blogged about this subject before. But it has happened again this week, and I find it amazing that printers can be that silly.
We have lots of lovely suppliers at SRPM, and of course lots more who wish to be suppliers. On our website, in the supplier section it clearly says “…we would ask that you only contact us by post…” there is a reason for this, we want to see how good their printing is! Despite this, we get loads of phone calls (first fail – not able to follow instruction). The second huge fail, is when I point out that I would like them to send something in the post (as it says on the website), I get asked (time and again) “Can I email you our brochure?” – NO! you bloody well cannot! You are a printing company, send me something printed!
At SR Print Management, we are as guilty as anyone of using email, online ordering and our website. These things form an integral part of most people’s business these days, and we understand that. However, when it comes to “selling” our services to potential new customers, we use brochures, we use flyers and when it comes to Christmas – we will send Christmas cards. I see this as essential, after all, if we don’t use the printed medium, then why should we expect others to?
The one this week asking if they could email me a brochure was…. A direct mail company! Why would you do that?
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